INTERVIEWS

In Conversation with Ines Aktouf, Founder of Social Unseen.

Inès Aktouf is the founder and creative director of Social Unseen, she is also a PR in a luxury agency and a freelance stylist. Ines was born and raised in Algeria until she was 18 years old, where she moved to Paris to study fashion at Istituto Marangoni Paris – after her graduation, she moved to Dubai where she is now working as a jewelry PR and managing her platform at the same time. As a business partner and very close friend, I might know her quite well. She is [...]
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Ines Aktouf, Founder of Social Unseen Shares Her Skincare Routine. 

Ines, Founder of Social Unseen Shares Her Skincare Routine.  INES: I had acne when I was a teenager, and I really suffered from it mentally, I was not feeling confident and I developed a serious complex because of t. I remember applying the thickest foundations to cover it thinking that it was my problem-solver but I realised that it actually showed even more. Growing up, my acne reduced a lot, but the consequence on my skin made me feel embarrassed again: scars, dilated pores, oily skin, excessive brilliance...That was the [...]
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Sustainable is the New Cool on Instagram & We are Loving it

While the biggest challenge for the fashion industry today is to have a clean and sustainable supply chain, the consumers' mindset is evolving and the importance of buying eco-friendly and ethical products is rising. The idea of having a complete ethical process is still hard to achieve due to the global circumstances that shape the production of a garment, and that concerns the whole industry including big fashion brands. However, new entrants in the market are reshaping the industry by being completely transparent about the design and production process, which [...]
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photographer

Interview with French Algerian Photographer, Moz Ero.

Today's conversation is with French/Algerian photographer Moz Ero. He shares today with Social Unseen his passion for photography and how it all started. SU:   Hi Moz, thank you for accepting the interview with us           How did your love for photography start? MOZ:    Hey Social Unseen! The first time I touched a camera was longtime ago, I was 11 years old. I remember back then, my school organized a trip to the mountains and my parents bought me a disposable camera to catch memories [...]
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sandra mansour

A closer look to Sandra Mansour’s collection with H&M

H&M's first collaboration with Arab designer Sandra Mansour is today available online and in-stores. The collection, entitled "Fleur du Soleil" is a beautiful mix of edgy and soft materials all handcrafted to create a youthful empowering look. The collaboration aimed at celebrating women's femininity and is dedicated to the designer's love of nature. The different details of the collections are made of ruffles, tulles and different layers of textiles including dark tones and embroidered organza, a tribute to Mansour's love of art and nature. With the 'Fleur du Soleil' collection, [...]
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In Conversation with May Orfi, Designer of Mayka

Today's conversation is with Egyptian designer May Orfi, Founder and Designer of the contemporary womenswear brand Mayka. Orfi shares today with Social Unseen the inspiration behind her brand and her passion for the unique concept behind Mayka. SU:    Hi May, we’re glad to have you on Social Unseen. MO:    Hey there! it's my absolute pleasure. SU:   Where did you study Fashion design and how was the experience? MO:   I studied fashion in Esmod Dubai, and had an educational background of graphic design in AUD, which helped me [...]
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Meet the Team Behind Social Unseen

Meet the Team Behind Social Unseen Meet the team behind Social Unseen through an informative Q&A that answers questions submitted by our dedicated readers and followers. Get to know more about Social Unseen’s vision, global purpose, and about the team that makes it happen. Listen to fashion and beauty editors share their inside tips and tricks, discuss culture and health during quarantine with the lifestyle editors, and hear about the inspiration behind Social Unseen and its ever-changing content. Ines Aktouf worked on gathering a team of young and fresh women. Mainly [...]
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Discover the Creative Editorial by Social Unseen & Dubai Based Photographer Kalid

You Reap What You Sow was the title given by Savoir Flair to the creative shoot made by Social Unseen's creative director Ines Aktouf and Palestinian photographer Kalid. The story behind the shoot is based on amplifying goodness by showing how negativity and greed can impact our society. The story mixes power and strength with emotions to create a perfect juxtaposition between boldness and femininity. Along with so many calls for change comes a sweeping negativity that threatens to consume any positive, teachable moments. Savoir Flair Top: SemSem ; Scarf: [...]
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In Conversation with Fashky, Dubai Based Content Creator.

SU:    Hi Saira, nice to meet you! Thank you for accepting the interview with Social Unseen. SU:    What does your Instagram username Fashky mean? SF:    It was a quick name my husband joked about when thinking of a name, as I enjoy fashion. So I decided to go with it. Its very lighthearted.   SU:    Do you fully work as a content creator? SF:    Yes.   SU:    What is your educational background? SF:    I Studied Business Management with a Marketing specialism. SU:    [...]
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Alexandre Vauthier got Over-inspired by the Algerian Karakou, Like Many did Before.

Alexandre Vauthier recently revealed his Full 2020 Couture collection, but the famous designer has been roughly attacked by the Algerian crowd. The reason? One of his creations is a copy of traditional Algerian clothing, Karakou. It all started when I, myself questioned Mr. Vauthier about the cultural appropriation he made, asking him to mention the inspiration behind his creation which is purely Algerian. The community manager of the brand answered me explaining that I was probably wrong and that the inspiration is a mix between the costume of the French [...]
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Discover Social Unseen’s Playlist, You Won’t be Disappointed.

Summer is not canceled, and whatever you are planning to do to forget the recent tragic circumstances, you will need a soundtrack of songs to accompany your mood. So whether you're spending your summer in Ibiza or in your sofa, Social Unseen has selected some old and new tracks to brighten it up , the playlist is filled with a mix of afrobeats, R&B and trap music like Future, Wizkid, Kaytranda, Aminé, DaBaby etc. Although the world is still fighting the two major pandemics of Coronavirus and racism - It's [...]
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Fashion Weeks Canceled: The New Alternatives and the Future of the Industry

Highly impacted by the current pandemic, the textile industry has been forced to modify its agenda for 2020, and more precisely, all the fashion shows planned by designers to present their collections. Some of the industry's big players found other alternatives to face the issue while everyone is trying to navigate the pandemic, but the whole situation questions the future of Fashion. Is it going to become digital and more sustainable? For decades, fashion week has been a fundamental event on the industry's calendar. However, social distancing and the different [...]
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