by Narimene Chaib
While the fashion industry is constantly evolving in the Arab world, a wave of powerful women behind innovative brands have already made their mark. Whether they’re based in the MENA region or internationally, these brands are not only shaking up the fashion sphere but also celebrating the region’s heritage by reinventing traditional pieces. Keep reading to discover the inspirational Arab females behind these one-of-a-kind brands.
French-Algerian Faiza Bouguessa founded her Dubai-based label Bouguessa in 2014. Her clothes mix minimalism with tradition as the signature piece of the brand is the modern Abaya. The label has been on the market for five years and has already been seen on some of Hollywood’s best such as Beyoncé and Priyanka Chopra Jonas.
Palestinian-born Ayah Tabari is the founder of Mochi, a vibrant brand that brings many different cultures of the world to light. Mochi draws its inspiration from being immersed in the cultures and communities where each individual collection is born. It is also being exposed to cultures that Tabari developed a flair for, creating ultra-feminine and colorful collections.
Founder of the clutch label L’AFSHAR, British-Iranian Lilian Afshar graduated from Esmod in 2013 and launched her Dubai-based handbag brand. It now has many covetable signature pieces, like the marble-style clutch bag that has been spotted on Bella Hadid, Queen Rania of Jordan and many more.
Maha Abdul Rasheed
The Egyptian Maha Abdul Rasheed is the entrepreneur behind the Dubai-based elegant concept store Bambah founded 10 years ago. After studying Styling and Merchandising at the London College of Fashion, Abdul Rasheed founded her brand that offers unique and fun statement pieces that include generous ruffles, bare shoulders, oversized bows and colorful floral prints.
After studying in Paris and London and being trained under the tutelage of Rupert Sanderson and Christian Louboutin, Andrea Wazen finally creates her eponymous brand in 2013. The line consists of high quality handmade shoes for women, designed and produced in Beirut.
By Narimene Chaib