With Quarantine unexpectedly becoming the biggest event of the year, looking good while staying in is the new way to make a statement
The new decade marked by the year 2020 kicked off as an emblem of hope, futuristic innovation and all-around optimism for an exciting year to come. Yet that all changed rapidly with the COVID-19 crisis, spreading across borders faster than the latest it-bag spread on socialite’s arms.
While people have been confined to the safety of their homes, a surprising new fashion trend has emerged – one that was already making waves, yet somehow found its peak during this dismal time in the fashion world.
Barbie Ferrera for Jacquemus SS20
Enter the infit. What is the infit, exactly? The infit holds that special, coveted place between your comfy pyjamas and your most uncomfortable albeit stylish outfit. A fashion reprieve of sorts, the infit surpasses by far your regular pyjama set, underwear or intimates. It’s the clothing we wear when we’re indoors, yet still somehow want to maintain a sense of decency, and in this case, style.
A new form of fashion statement, we’ve seen
this style come and go in the past few years with brands like Juicy Couture’s iconic matching sets, Yeezy biking shorts, and Kim Kardashian’s SKIMS loungewear that literally looks like a fluffy blanket in the form of clothing. Yet recently, we’ve seen this trend emerge in a more refined form. Gil Rodriguez sweatsuits make tennis wear actually look cool, the throwback Juicy Couture matching sets have been revamped by the brand’s recent collab with Vetements, Rick Owens’ effortless sporty silhouettes. Even Jacquemus recently got in on the fun, shooting his SS20 campaign remotely via facetime, featuring models like Bella Hadid and Barbie Ferreira wearing his clothing in their homes.
The infit is whatever you make it: your cutest pair of sweats, a silk slip that looks just fancy enough for your Zoom meeting, or your oversized rattan sun hat that you know would’ve looked perfect on your cancelled beach trip – but may look even better while you sit, sunbathing on your balcony. Whatever it is, one thing is for certain: the infit is this year’s most multifaceted style trend that we can’t get enough of this quarantine.
By Helena Devincenti