The fashion industry is facing another global pandemic, and this one is not a virus, but a challenge into shifting its production into a more ethical one. With consumers becoming more and more conscious of the supply chain behind anything they are buying, fashion labels are shifting into a more ethical production system, or at least some of them are trying to. Being the world’s second most polluting industry, the idea is to foster change into a greater ecological and social system.
The good news is that many labels are reconsidering their approach towards their ways of production to become more sustainable, and this is also the case for some regional labels.
Abadia is an ethical luxury label that encourages sustainability by creating timeless pieces with traditional craftsmanship, Abadia greatly empower women and put forward the old Saudi techniques of embroidery, by working with over 40 female, the brand greatly embodies the concept of slow fashion that consist of slowing the production of the garments to help reduce the waste in a long-term perspective, their motto is that with every Abadia purchase , you’re making a long lasting investment.
Based in Lebanon, Roni Helou is an eco-friendly brand that sources its material from vintage and dead stocks worked by different labor all over Lebanon. The designer believes in reviving garments and he clearly does the best way by combining and reusing old vintage fabrics into innovative cuts.
Reemami is a UAE based brand founded by Palestinian designer, Reema Al Banna. The regional ready-to-wear label owes its popularity to an architectural and experimental inspiration, the designer creates her pieces in local factories and in the most ethical way. In fact, besides the great local working conditions, she makes sure to choose recycled fabrics to design timeless and high quality pieces making the brand 100% sustainable.
By Lyna Mezhoud