SU: Hi Saira, nice to meet you! Thank you for accepting the interview with Social Unseen.
SU: What does your Instagram username Fashky mean?
SF: It was a quick name my husband joked about when thinking of a name, as I enjoy fashion. So I decided to go with it. Its very lighthearted.
SU: Do you fully work as a content creator?
SU: What is your educational background?
SF: I Studied Business Management with a Marketing specialism.
SU: We love how minimal and sophisticated your looks are, what is your main go-to piece ?
SF: Thank you so much. A blazer. I have a collection of them – worn to bits, and although most look identical (oops) ok, with maybe a little tweak in cut, I genuinely get my monies worth. It’s such a versatile piece, and leading a busy lifestyle its incredibly practical too. A blazer also has many personalities, sophisticated, edgy, basic, glam, it can be anything and everything.
SU: Who is your fashion icon?
SF: Is it ok to admit that I don’t have 1. There are a few people collectively.
SU: Can you name three creatives from Dubai that we need to follow? (It can be influencers, photographers, stylists..)
SF: Do you have any recommendations? I admire Leena Al Ghouti for being unique in her style, she’s also wonderful in person which I feel needs to be celebrated in this day and age on social media. Prod Antzoulis is an incredible photographer but also has a killer style, very 80’s retro. Samantha Francis Baker @styleisanecessity is just the sweetest stylist and personality, but also a kick-ass boss babe!
A blazer has many personalities, sophisticated, edgy, basic, glam, it can be anything and everything.
SU: Who inspires your daily looks?
SF: I take a lot of inspiration from different channels. Instagram, movies, magazines, walking past someone in reality, everything around me.
SU: Your favorite destination and why?
SF: Thailand. It hold’s a ton of memories. But also, theres so much culture which is one of the things I yearn to experience wherever I travel.
SU: Your favorite place in Dubai for a brunch?
SF: I’m not a massive brunch-goer. I do however love a good breakfast spot, and my top 2 are Eggspectation, when it’s not too busy. The other, the Acai from Home Bakery, yum!
SU: We noticed your love for Bottega Veneta and Loewe, which other minimalistic brands are you favorite?
SU: Your Favorite Bottega Veneta bag?
SF: Hmm! a difficult one to answer, their Pouch is iconic. The arco tote is an every day wear type of bag. Their padded cassette is a great bag too. Can I just say all?!
SU: Any niche brands you’d like to share with us?
SU: Your favorite perfume?
SF: Blanche and Mojave Ghost, Byredo.
SU: You barely wear makeup and you look beautiful this way. Any must-haves you can suggest?
SF: Aren’t you the sweetest. I try to keep my make-up minimal, just enough to hide my reality, being tired since 2014 (my 1st child’s birth date). I’ve been a Nars customer since forever, and their tinted moisturizer delivers on every level. The lip glow from Dior is a bag necessity. And mascara, is a must – it opens up these sleepy eyes.
I’ve been a Nars customer since forever, and their tinted moisturizer delivers on every level. The lip glow from Dior is a bag necessity. And mascara, is a must – it opens up these sleepy eyes.
SU: How about skincare, what is your everyday routine?
SF: Skincare is important to me. It’s an important step, that I never miss. I’ve tried a multitude of products, some great, some not so much. But in short, I cleanse, tone, apply a serum, normally a Vitamin C based product, it works wonders! A moisturizer and lastly a sun screen, I barely go a day without.
SU: We noticed you have two cute boys. How do you manage your everyday life while having a mom’s responsibility ?
SF: I’m still a hot mess most days. It’s damn hard I’m not going to lie, but having a good support system holds the answer to your Question.
SU: Any concept stores / vintage shops in Dubai you’d like to share with us?
SF: Still on the search.
Interview by Ines Aktouf