Lana Qatramiz is a Dubai based Stylist with Syrian roots; she spent her childhood in Paris where she studied Fashion Design at the prestigious school ESMOD.
After she moved to Dubai, she worked as a personal shopper at the Dubai Mall where she styled the city’s most famous people by bringing her own personal French touch that mixes femininity with edginess. Lana is indeed a real connoisseur and knows how to style an outfit in the simplest yet sophisticated way.
Lana is today a Senior Private Stylist in a leading fashion e-commerce – no wonder how she ended up working in such a prestigious retailer.
SU: What has made you think of becoming a stylist and not a fashion designer?
LQ: After finishing my studies, I have done several internships and one of them was assistant designer and the others were assistant stylist. I have found that working as a Stylist is way more creative and diverse, you explore and meet amazing people on the way.
SU: What is the most exciting part of your job?
LQ: I think the most exciting part of my job is meeting amazing talents from all around the world and seeing everyone’s different perspective in fashion. Also styling means always being up to date on fashion and trends you’re always learning!
SU: What about the most challenging?
LQ: The most challenging I can say is meeting the satisfaction of everyone, the client, the photographer, the model or client and yourself.
SU: What is for you the best look you’ve ever styled?
LQ: I think the best look I’ve ever styled was a test shoot with Mox Santos a very talented photographer where I pulled my PVC transparent trench coat from my graduation collection and styled it with a red red popping blazer under and some tights over the heels. It was a crazy shoot that turned out very creative.
SU: Tell us your favorite colors and why?
LQ: I honestly don’t have favorite colours, but I always lean on monochrome colours for the light ones. I like to keep looks neutral or it will be the full black on that never goes wrong!
Try everything, take all the jobs you can! The first job will never be the one you would dream of first. It’s all about building that path!
SU: How do you describe a work relationship between a client and a Stylist?
LQ: I think the relationship with the client should really develop and go beyond just being a client and a Stylist, when both bond the synergy will definitely pay off and have a win win!
SU: You have also styled many famous influencers and celebrities in the region as well, how would you describe the work relationship you had with them?
LQ: This one was a bit tough honestly, influencers and celebrities come all with already an established image and presence they tend to be more picky and stubborn. I try to study them as much as I can before styling them and sometimes you have to change something in their style or any arrangement so as I said before it’s better to build a good friendly relationship that will create trust so it becomes smoother to style them.
SU: What are your thoughts towards fast fashion brands?
LQ: I have mixed thoughts about fast fashion. From a consumer point of view I do understand the necessity of having access to trends in an affordable way but I also believe that fast fashion affects us psychologically which tends to let us consume more deliberately and not concisely and for me this results in buying more and throwing away more due to lack of quality and durability.
The most challenging I can say is meeting the satisfaction of everyone, the client, the photographer, the model or client and yourself.
SU: Prints or Plain?
LQ: Plain, always.
SU: If you were three luxury brands, which ones would you be?
LQ: Alexander McQueen, Sacai, Jacquemus.
SU: where do you get inspiration when you style an outfit?
LQ: From everywhere anyone, I create a moodboard with colours, textures and places..
SU: Which advice would you give to someone who would like to start a career like yours?
LQ: I would say try everything take all the jobs you can! The first job will never be the one you would dream of first. It’s all about building that path!
SU: Do you think you can be a successful stylist anywhere or is Dubai giving you a special treatment?
LQ: I believe I can be successful elsewhere as well, but I feel Dubai gives you more light as there is still a place to shine. It’s all about emerging talents.
SU: What has been the most successful way of promoting your work?
LQ: Instagram is amazing for the visuals and image, and then the rest is connection you build in each job you take, the photographers the client it becomes all a word of mouth.
SU: Who are your favorite photographers in the region?
LQ: Prod Antzoulis is my ultimate favorite! I love also Mox Santos, Mazen Abusrour.
SU: Can you cite three items that you think every woman should absolutely avoid wearing?
LQ: Mesh tights, mini bodycon dresses and big platforms heels
Images: Instagram @lanaqatramiz